Whenever you plan on sending a promotional e-mail, make a prospecting call or meet someone at a networking event, keep this golden rule firmly in mind: “Every contact you make must bring something of value to the recipient.”
If your communication or your contact does not meet this requirement, then it IS spam in the recipient’s eyes, whether it be an e-mail, phone call or in-person encounter, and especially whether you intended it to be spam or not. Spam, therefore, is in the eye of the beholder.